Tarkine Drive interpretive signage

Creating the Tarkine visitor experience

Cradle Coast Authority is a joint authority created by the nine councils of North West Tasmania to facilitate the sustainable development of the region, resolve regional issues and coordinate regional-scale activity.

The authority’s Tourism Executive introduced a development strategy to promote and develop the Tarkine area, that is the area between the Arthur and Pieman Rivers, the Murchison Highway and the Southern Ocean, commencing with the development of visitor sites and experiences along the Tarkine Forest Drive.

Working closely with Jen Evans and Jenny Archer from Jen Evans Design and Consulting, our brief was to design a range of exterior signage for the Tarkine Drive, to advertise the location and to enhance visitor experience of this pristine area. The signs showcase local photographers by using full width photographic backgrounds. In total we created 37 signs including roadside and site specific interpretive signage.