Frequently Asked Questions

Yes we certainly can. Please make an appointment to discuss your branding requirements. We are available to do site visits, meetings in our Ambleside office or via Skype or phone, depending on where you are situated.

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Presentation to your customers

The image you present to your potential customers is paramount in establishing yourself as a professional and knowledgeable entity.

Your logo is a great starting point in defining a personality for your business. You should consider very carefully the idea behind your logo – what would you like to say about your business? Is your business a fun or entertaining place? Do you provide relaxation services and beauty treatments? Or perhaps you are a hard working true blue Aussie trade service.

Discussing with us your unique positioning service (USP) that is relevant to your industry, Stream Art Design will follow a creative process and provide you with ideas and direction that will position your business appropriately.

Your logo is the starting point for many other tools that you may require for your business. Do you need business cards, letterheads, brochures/flyers, signage, uniforms, promotional banners, advertising, or a website? These are all tools that will feature your logo and your brand image should look consistent between all of these materials so that your customers will recognise you quickly.

Research your competition

We begin by researching what your competitors are doing already – and then we can discuss ideas on how to do it better. For more information, read our blog post on how our logo design process works.

Yes you do. Once you’ve paid for your logo, you retain the rights to all intellectual property. And because we’ve created it uniquely for you, you can register it as a trademark too, if you wish. Note: logos built with ‘stock art’ cannot be registered for a trademark.

Yes. We are fully covered via Steadfast Taswide Insurance for professional indemnity insurance for up to AUD $1 million, and public liability insurance for up to $10 million.

Yes we can. It's important to think of a name that gives potential customers a good idea of what it is that you do. Whether you use your own name, e.g. "John Smith Plumbing", or choose something catchy and creative like "Plunge Café".

Remember that it's important your customers can find you through your chosen advertising channels. For John's plumbing business – if he chose to omit the word "plumbing" and name it "John Smith Enterprises" for example, he could potentially miss out on a lot of business by people only searching the world "plumbing" in their local area.

Research and support

We start by researching your competition and checking that the business name chosen doesn't have a legal conflict with another business. IP Australia's "ATMOSS" is where you can register your business name and logo design, to protect it within the copyright laws of Australia and overseas.

Businesses are registered into different 'class' categories – for example, if you are wishing to open a café, you would search in amongst other businesses in the 'goods and services' industry.

You will also need to register your business name with your local State/Territory government – searching the Australian Government's ABN lookup website is a great place to start, to see if your business name is available.

If you are planning on becoming "Pty Ltd" and acquiring an Australian Company Number (ACN), you should speak to your accountant who can facilitate the process for you.