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New Business Start Up Advice

Rachel Ehrat – Friday, September 15, 2017



There is a lot to think about when you are building a business from the ground up.
 One of the top items on your 'to do' list will be graphic design - a crucial part of the branding of your business. Your branding will shape the public's perception of your business – it portrays who you are, what you do, and why they should choose you above your competitors.

Below is a summary of some graphic design essentials we believe are a must for your new business, ensuring your brand will look great, right from day one.

Brand identity

Your brand identity starts with your logo. Good logo design is summed up nicely in the Smashing Magazine article as “simple, memorable, timeless, versatile and appropriate.” Once your logo design is complete, a style guide should be developed for all collateral to ensure your corporate image is cohesive and consistent across all your visual elements.

Signage

An initial part of essential graphic design for your new business is developing signage for your physical location – for both outdoor and interior spaces. In addition, a suite of mobile signage can be developed and used in a variety of places to promote your business, such as trade shows and events. Consider vehicle signage and merchandise such as branded clothing, as cost effective ways of promoting your business.

Web presence

Today, every company needs a strong web presence. The first place most customers will start looking for your business is online. A beautifully designed, simple to navigate, fast loading and functional website will give your potential customer's a positive introduction to your business. Other advertising platforms include social media, Google business pages and paid banner advertising, all of which should show a consistent design style to create strong brand identity.

Stationery

One important step in graphic design for your start up business is adding your brand identity to business cards, letterheads, reports and other accounting templates. These can be professionally designed and set up for you to use in the Microsoft Word environment.

Packaging

If you are selling a product, packaging is the most important aspect of your business due to the direct impact on sales and brand appeal. Professional graphic design is a must for this area, more to come on this subject in future blogs.

If you need help with any of these items, please don’t hesitate to contact Stream Art Design. We offer an obligation-free quotation and can sit down with your over a cuppa, and have a good chat about your graphic design needs.

 



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